Never stop reading. (Content originally posted at Blogger.)
The most recent episode of the Books on the Nightstand podcast (#273) reported on a study by the Codex Group about reader loyalty. They found that readers were more likely to stick to authors with a strong brand. The Codex Group study found that a writer like Lee Child has a more dedicated following than authors like Stephen King. Ann Kingman and Michael Kindness attributed this to the fact that readers who are heavily invested in a series are more likely to buy the author's next book. This investment in a series is a more powerful indicator of future book sales than an author's level of celebrity.
Read the rest at Summer Reading Project.