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Summer Reading Project, BookLikes Satellite

Never stop reading. (Content originally posted at Blogger.)

Booknerds of the world, unite!

The most recent episode of the Books on the Nightstand podcast (#273) reported on a study by the Codex Group about reader loyalty. They found that readers were more likely to stick to authors with a strong brand. The Codex Group study found that a writer like Lee Child has a more dedicated following than authors like Stephen King. Ann Kingman and Michael Kindness attributed this to the fact that readers who are heavily invested in a series are more likely to buy the author's next book. This investment in a series is a more powerful indicator of future book sales than an author's level of celebrity.

 

Read the rest at Summer Reading Project.